The solution is plural

Most often, a single problem doesn’t have one solution, but many.

New Habit

In-house project – Christophe Bruchansky – Toronto, June 2016

New Habit and its There for You sister app help people change the way they think about their life, either through daily motivational boosts, or question-based games to play with their friends.

Why doing this?

 

The problem

Most of us have great resolutions to improve our life. But we struggle to stick to them. When we fail, it is most often to get back to a “normal” lifestyle that doesn’t offer much variety.

Root cause that this project is addressing

We are not encouraged to think enough about our choices, to support one another, and to take the time to motivate ourselves.

How is this project aiming to tackle the issue?

By providing an easy and satisfying way to coach one another and to ask ourselves important questions. 

How is this project avoiding to impose any personal view?

By relying on asking the right questions instead of providing the right answers. New Habit’s aim is to open up the horizon so that people can reflect on their own motivations.

Apply the same approach to your projects

 

Get the new habit

 

Champions of the Shengha

Consultancy for Shift Design – Christophe Bruchansky – London, January 2016

Champions of the Shengha is the world’s first Emotionally Responsive Game. Played with a wearable sensor it puts the player’s control of their emotions at the core of gameplay. This mindfulness training game is proven to help people regulate their emotions, reducing stress & anxiety.

Why doing this?

 

The problem

Stress and anxiety are states of mind that are very common nowadays. When prolonged, these states can alienate an individual, preventing him or her to own their life and pursue their own dreams.

Root cause that this project is addressing

Shift Design (and its BfB Labs spin-off) have decided to combat stress and anxiety at an early age. Many people don’t know how to manage their emotions. Mindfulness is targeted at a very specific audience, and not necessary the one that needs it the most.

(“partial alienating constraint”according to the digressive approach)

How is this project aiming to tackle the issue?

By providing a game that is both fun and effective at teaching children how to manage their stress and anxiety levels.

How is this project avoiding to impose any personal view?

Members of the Shift Design team are careful to not stigmatise any feeling, or any individual. Stress and anxiety are feelings that have their own utility. The game’s promise is to teach an emotional regulation technique, not to try imposing any emotion, or dictating which one would be right or wrong.

Our contribution

Helped refine Shengha’s product proposition for schools and families, thanks to some market analysis, customer interviews, and collaborative work with education experts.

Apply the same approach to your projects

Get the game!